Customer complaints will be the toughest challenge or your biggest friend. While complaints are stressful and time-consuming to deal with, they provide you with valuable truthful input from your customers.
Most frequent complaints from consumers and how to predict them
1. Shipping and fulfillment issues
When customers do not know where the order is, they will start to get upset and nervous, particularly on holidays.
Give consumers the option to track their purchase by adding a tracking number while ordering. Then, as a box ship is delivered, the customer will be able to keep track of its success. You can also provide consumers with an idea of how long the delivery choice they want to take. Only add an average number of days to each distribution alternative at checkout.
2. Inventory problems
You’re shopping online, and you’ve come across a great holiday present for family. The only concern is that you haven’t reviewed quickly enough, and the object is gone by the time you enter your credit card details. Stock problems will dissuade shoppers who choose to be your clients, simply because you’re out of everything they want.
Stock management is the method of cataloging the whole inventory so that you know how much of what you have at any given time. This will allow you to understand whether you have enough to comply with demand.
Overstock customer favorites and your bestsellers so you don’t run out. One way to stay proactive about inventory is to send customers a notification when something they like comes back in stock. Inventory issues are sometimes inevitable. To manage customer complaints before they arrive, add a FAQ page to your website that details what happens when something you sell goes out of stock.
3. Complaints about incorrect product photos and descriptions
Ensure that the product descriptions clearly explain what you are selling and provide a good picture of what the measurements are, how much it weights, what it is made of and what it looks like. You can also invest in high-quality product imagery that displays each product in different lighting so that customers can see the true color of the object.
Writing descriptive and in-depth product reviews would really benefit you here. You can also have a measuring portion, whether it describes how large a sofa or a pillow is, or leads to a dress size map.
4. Issue with website accessibility and usability
Customers want to make their online shopping experience smooth and convenient. Let’s fix the problems of the website before your clients do get the
- Check-out: Increase the efficiency and quality of your checkout.
- Load times: Make sure your shop is lickety-split, particularly for customers who have slower internet speeds.
- Responsive design: Getting a mobile website is important, as many shoppers use their mobile devices as their primary means of shopping online.
