A checkout page is the foremost vital part of any e-commerce website. Getting customer’s attention with a stylish landing page is nice but just because they add an item to their cart doesn’t imply you have the sale. The reality is that if your checkout page is not up to the most recent standards there’s a good chance your customer is going to abandon you.
WHAT LEADS TO ABANDONED CARTS?
Major factors that lead consumers to abandon their carts:
- Shipping costs
- High purchase costs
- Lack of payment options
- Lack of credibility
- Estimated shipping time
- Complicated checkout process
FORM FILLING
Avoid compulsory registration at the checkout for your business. By removing this forced registration, you are creating a simpler path for your customers to follow and ensuring that anyone can complete their purchase
- Remove Unneeded Fields
- Provide Inline Validation/Real-Time Error Notifications
- Field Arrangement and Auto-fill
KEEP ON PATH
- Remove distractions
- Remove all navigation
- Use CTA’s that standout
VISUAL LAYOUT
The way customers interact with the shopping cart is becoming more and more complicated as are the features they expect.
MAKE IT CLEAR WHEN THEY ADD ITEMS TO THE CART
When your customer adds items to their cart it’s obvious and they know it’s happened. In many cases, if a customer doesn’t know they’ve added the product, they might add items twice leading to issues at checkout.
